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EXPERT HELP FOR TECHNOLOGY LEADERS IN TRANSITION

We write technology executive resumes for executives and managers in technology companies or functions and help them get their next great jobs. Our particular expertise spans...

CEO - Chief Executive Officer (Technology Company)

CIO - Chief Information Officer

CTO - Chief Technology Executive

VP of IT

VP of Technology

Project Manager

Program Manager

VP of Sales

VP of Sales & Marketing

Senior Account Executive

Sales Manager

Product Manager 

VP of Sales & Marketing

VP of Marketing

IT Director

Technology Consultant

SAP Manager

Senior Project Manager

Program Manager

VP of Engineering

Vice President Application Development

Director of Software Development

Product Development Manager

Business Analyst

and other hybrid and emerging titles

 

From time to time, we work with select executives in other fields and functions if they express a particular interest in working with us to develop a branded executive resume that will get them their next job.

 

 

 

JEAN'S BLOG. Best & Next Practices in: Executive Resumes, Personal Branding & Executive Job Search

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The Yin Yang of Personal Branding

Posted by Jean Cummings on Fri, Dec 30, 2011 @ 09:14 AM
  
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The yin yang of personal branding

There are two sides to every coin and two halves to every whole. Yin needs yang as black needs white and light needs the darkness. We are a universe of perceived dualities. Personal branding also depends on the relationship of two parts.

What are the two parts of personal branding?

  1. Your unique promise of value coupled with the attributes, passions, and skills that you bring to the table. So why can't your personal brand stand alone? What else does it need?
  2. The pain or challenge of an organization that you uniquely solve. Your personal brand depends on / requires / is shaped by THE NEED IN THE MARKETPLACE. For instance, what is it that you do particularly well or in a way that's particularly helpful in enabling an organization meet its strategic goals?
The answer to that question may become clearer if you assess your impact on: growing revenues / profit / profit share, cutting costs, streamlining processes, producing efficiencies, increasing teamwork, inspiring peak performance, enabling high growth etc. These are among the common strategic goals of an organization. Select one or more that is enhanced by your contributions and what gifts you have that make that possible.
When you figure out what your unique "ying" is in relation to a particular "yang," you will have a powerful message to communicate in your executive resume, personal branding, cover letters, LinkedIn profiles, other web profiles, and interviewing. 
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