There are two sides to every coin and two halves to every whole. Yin needs yang as black needs white and light needs the darkness. We are a universe of perceived dualities. Personal branding also depends on the relationship of two parts.
What are the two parts of personal branding?
- Your unique promise of value coupled with the attributes, passions, and skills that you bring to the table. So why can't your personal brand stand alone? What else does it need?
- The pain or challenge of an organization that you uniquely solve. Your personal brand depends on / requires / is shaped by THE NEED IN THE MARKETPLACE. For instance, what is it that you do particularly well or in a way that's particularly helpful in enabling an organization meet its strategic goals?