Executive Resumes, Personal Branding & Executive Job Search

The ONE THING Boomers Have 2 Get Right in Job Search!

Posted by Tyrone Norwood

Oct 27, 2010 10:43:00 AM

image boomergetsajob resized 600

Of course boomers have to use up-to-the-minute best practices in resume writing, job search and interviewing when looking for a job. But there is one overriding factor they have to nail: their value proposition. Often boomers have an advantage in this, because they have already had accomplished careers and a strong track record.

What's a value proposition for a job seeker? It's the benefit they can (often uniquely) provide to the potential employer that matches the needs of that employer. How do you use it? At a minimum, in your resume, cover letter and LinkedIn Profile. How else must you leverage it? In your networking and interviewing.

One of my clients was 62 and had been out of work for a year when he applied to a Director-level job. Despite a strong competitive field of younger applicants, he got the offer. Why? Because the value he offered was so clearly and boldly spelled out in his resume. And because he interviewed keeping the value prop as his central message. How could the company resist? He was offering the exact value that they needed to solve the "pain" they were having.

So, don't neglect this critical value messaging as you go about your job search. It will override any concerns employers may have about age (even if that concern is not expressed because of possible legal ramifications). But only if clearly, powerfully and consistently expressed on paper and in person!


Topics: personal branding, executive resumes, interviewing, personal brand, executive resume writing, executive resume, technology resumes, career management, Get a Job, career services, IT resumes, careers in retirement, Retirement Planning

What Will Retirement Mean For You?

Posted by Tyrone Norwood

Apr 8, 2010 7:10:00 AM

As I talk to clients in their fifties and older, they are all really conscious of needing to plan for the years that traditionally belonged to full retirement. Not only do many people not have the nest egg for retiring at 66, many simply are bored by the prospect. Here is what I am hearing:
Some are interested in transitioning from their vocation to their avocation, such as switching from VP of IT to furniture making.
Others are seeking to go into teaching, usually as an adjunct professor at the college, community college, or adult education level. Many business programs are looking for experienced professionals to lend their learned wisdom to their students. (Prefer a Ph.D. but sometimes a Master's degree suffices if the course is pragmatic enough).
Consulting is probably the most common solution I am hearing about. This option requires planning ahead in terms of developing a clear personal brand (what you do best and the value you bring to the market) and defining the services you can provide and who your target market is. Some people are staying on at their place of employment but in a consulting capacity. There is a great need for the expertise and retained corporate knowledge as the work force becomes younger and less experienced.
Volunteering, although not a money-maker, is an appealing option - but now boomers are thinking about it not it terms of serving soup at a soup kitchen, but rather in terms of how they can apply their considerable professional skills to advance the common good. Whether that means providing business strategy consulting to non-profits or setting up the technology infrastructure for a new non-profit, "retirees" have a lot to contribute.
I even hear of people in their 40s thinking about their futures in retirement. Which makes sense because developing your personal brand and evolving it through life is replacing the traditional sense of identity people got from working for the same employer for decades. It will be interesting to see how the concept of retirement evolves over the coming years. I'd love to hear your thoughts on this!

Topics: personal branding, executive resumes, technology executive resumes, career planning, Retirement Planning

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Tyrone Norwood