Executive Resumes, Personal Branding & Executive Job Search

What To Do When Facing Job Uncertainty

Posted by Tyrone Norwood

Apr 8, 2010 7:53:00 AM

A lot of people are finding themselves facing uncertainty right now. Either they are already unemployed or else they are anxiously eying their company's future as layoffs have begun or are rumored.
Of course it makes sense to have an up-to-date, personal-brand-driven resume and cover letter ready. And it's vital to reach out to networking contacts both through your own personal network or through the social and organizational networks you can access online. 

But beyond these proactive measures, what professional certifications, workshops, or continuing education would enhance your brand and give you an edge over your competition?

For IT folks - the niche I work within - there are 5 in-demand certifications at this point in time that would benefit a job applicant to have. According to TechRepublic, three of them are related to ITIL - Information Technology Infrastructure Library, one of them is related to Security, and one is the PMP - Project Management Professional - certification. 

What could you learn about in your field that would cause your resume to be placed in the "yes" pile? Or what mentoring or internship at your workplace would expose you to new skills and learning? Tough times don't have to be hopeless, waiting times. They can be times for you to strengthen your position for getting a job even in this recessionary environment or to position you well for the economic recovery that will surely come. 


Topics: personal branding, technology executive resumes, career management, career planning, Get a Job, Working

What Will Retirement Mean For You?

Posted by Tyrone Norwood

Apr 8, 2010 7:10:00 AM

As I talk to clients in their fifties and older, they are all really conscious of needing to plan for the years that traditionally belonged to full retirement. Not only do many people not have the nest egg for retiring at 66, many simply are bored by the prospect. Here is what I am hearing:
Some are interested in transitioning from their vocation to their avocation, such as switching from VP of IT to furniture making.
Others are seeking to go into teaching, usually as an adjunct professor at the college, community college, or adult education level. Many business programs are looking for experienced professionals to lend their learned wisdom to their students. (Prefer a Ph.D. but sometimes a Master's degree suffices if the course is pragmatic enough).
Consulting is probably the most common solution I am hearing about. This option requires planning ahead in terms of developing a clear personal brand (what you do best and the value you bring to the market) and defining the services you can provide and who your target market is. Some people are staying on at their place of employment but in a consulting capacity. There is a great need for the expertise and retained corporate knowledge as the work force becomes younger and less experienced.
Volunteering, although not a money-maker, is an appealing option - but now boomers are thinking about it not it terms of serving soup at a soup kitchen, but rather in terms of how they can apply their considerable professional skills to advance the common good. Whether that means providing business strategy consulting to non-profits or setting up the technology infrastructure for a new non-profit, "retirees" have a lot to contribute.
I even hear of people in their 40s thinking about their futures in retirement. Which makes sense because developing your personal brand and evolving it through life is replacing the traditional sense of identity people got from working for the same employer for decades. It will be interesting to see how the concept of retirement evolves over the coming years. I'd love to hear your thoughts on this!

Topics: personal branding, executive resumes, technology executive resumes, career planning, Retirement Planning

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Tyrone Norwood