Executive Resumes, Personal Branding & Executive Job Search

Match.com and Your Resume

Posted by Tyrone Norwood

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Apr 8, 2010 7:06:00 AM

My friend who uses Match.com  has met several people who are a good match for her age, interests, politics, and education level and one person in particular who has become a really close friend. It makes sense - it's why so many people worldwide use the site. Then why is it that people are still indiscriminately sending resumes in to jobs that bear little resemblance to the jobs they have listed on their resume? It just makes things harder for the truly qualified.

One of the reasons that companies and recruiters are turning away from paying to post jobs on the big job boards is that they get so many irrelevant resumes! Even if you are a serious candidate and provide a close match with the advertised job, you will have a hard time penetrating the jungle of thousands of "unmatched" resumes. (That's why you need to network.)

If you are on Match.com and want to meet people who are pacifists like you or left-leaning liberals, you can expect not to be matched up with hawks and right-leaning Republicans. Right? So what does that mean about how you write your resume? You want your resume to provide a "close match" with the advertised position.

First, the keywords. Make sure that the keywords you find in the job posting can be found on your resume, even if you have to make a "Skills" list at the end of your resume to contain all of them.

Second, your industry. Apply to jobs that are in the same industry that you have experience in. With the intense competition for jobs, you are less likely to be considered for a job outside your industry experience. That means that if you truly want to switch industries, don't count on applicant tracking technology such is as used on the job boards and corporate sites to come up with your resume. Instead, power up your networking to give you a chance to get in front of a hiring authority and make a pitch about the transferability of your skills. 

Third, your job title. If you have held the same title as the job you are applying for in the same industry, you will be providing a close match. If you are seeking to take your career to the next level (going from Director to Senior Director or Senior Director to VP, for instance), you will fare better if you mention the higher-level title in your profile by saying something like, "Poised to assume a VP-level position" or "Targeting VP positions." That's to get the keyword in there, but also to let the reader know that you are ready to move up. Your resume will be more credible, then, if you can demonstrate you've used the skills required in the higher-level position, such as including examples of your contributions to strategic planning if you want an executive-level job. 

Fourth, your skills. Make your resume sound familiar to the reader who has posted the ad. You want to provide a comfort level for the reader by using the skills that they are seeking. 

Fifth, your results. The hiring authority can usually afford - given the large number of applicants - to be picky and interview people whose dynamic accomplishments are highlighted in their resumes. So knock their socks off!

Getting a job is all about providing that close match to a position an organization is seeking to fill. As we've talked about before, networking is your best bet for getting a job - by a long shot. Fortunately, networking will most likely provide you with an opportunity to tailor your resume to a job opening. Count on needing to tweak your resume towards that open position. 

So go for it - get a great date, um, job!

Topics: job search, personal branding, executive resumes, executive resume writing, career management, Jobs, Working

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Tyrone Norwood