LinkedIn's launch of a global group called BrandYou is a powerful recognition of the movement towards personal branding in careers and job search. William Arruda, the Personal Brand Guru, extended Tom Peters concept about a decade ago and created a methodology and tools to help people create their own personal brand. Others have continued the conversation. And now LI has put its imprimature on the concept - and appropriately so, as personal branding couldn't be more central to LI's own core brand: a business networking site facilitating trusted connections for business, job search, and knowledge transfer / idea creation.
On the group's main site is a link to several Brand You videos. Don't miss these. They capture facets of personal branding that you don't often hear about, but we all experience: the "magic," "spirit," and "mystery" in strong personal brands.