---
title: Are You an Entrepreneur Seeking a Job? Reinvent Your Personal Brand
description: "Personal Branding: Three ways to reinvent your personal brand when you want to go from running your own business to being an employee."
---

[![A Resume for Today](https://www.aresumefortoday.com/hs-fs/file-324385420-png/images/logo.png?width=285&height=103&name=logo.png "A Resume for Today")](https://www.aresumefortoday.com/)

[Home](https://www.aresumefortoday.com/) | [Contact Us](https://www.aresumefortoday.com/contact-us/) | [Blog](http://aresumefortoday.com/high-tech-resumes)

![Phone-icon](https://www.aresumefortoday.com/hs-fs/file-323327772-png/images/Phone.png?width=11&name=Phone.png) 888-737-3963

# Executive Resumes, Personal Branding & Executive Job Search

## [Are You an Entrepreneur Seeking a Job? Reinvent Your Personal Brand](https://www.aresumefortoday.com/high-tech-resumes/bid/46551/Are-You-an-Entrepreneur-Seeking-a-Job-Reinvent-Your-Personal-Brand)

Posted by [Tyrone Norwood](https://www.aresumefortoday.com/high-tech-resumes/author/tyrone-norwood)

Find me on:

[LinkedIn](https://www.linkedin.com/in/tnorwood/)

 Nov 30, 2010 8:33:00 AM

![image entrepreneurism resized 600](https://www.aresumefortoday.com/hs-fs/file-13780175-jpg/images/image-entrepreneurism-resized-600.jpg?width=229&height=183&name=image-entrepreneurism-resized-600.jpg)

LinkedIn is having a great discussion about personal brand reinvention based on an article in the [Harvard Business Review. ](http://www.linkedin.com/news?viewArticle=&articleID=265666767&gid=3579484&type=member&item=35729900&articleURL=http%3A%2F%2Fblogs.hbr.org%2Fcs%2F2010%2F11%2Fhow_to_reinvent_your_personal.html%3Futm_source%3Dtwitterfeed%26utm_medium%3Dtwitter&urlhash=WUJo&goback=.gde_3579484_member_35729900)Most comments have to do with someone changing dramatically from a software engineer to an artist, etc. But there's another kind of career reimagining that needs to happen for entrepreneurs who want to transition within their own industry.

Here's the scenario in which a job seeker MUST change their personal brand even if they're not changing their industry or even changing their chief competency: they've been running their own business for a number of years and now want to transition to being an employee of a company. It's doable, though not an easy sell.

Usually they can demonstrate extensive knowledge of the industry and superior capability in one or more functional area (usually more). But the hiring authority has concerns about whether a CEO / entrepreneur would be happy or committed over the long haul to working in a situation in which the org chart has clearly defined boundaries between jobs. Employers may have concerns that the entrepreneur would be reporting to someone else for the first time in a long while.

The imperative for entrepreneurs is to infuse their personal brand with elements that assuage those concerns while conveying an irresistible value proposition and even exalting their entrepreneurial experience as a competitive advantage in certain cases.

1. Brand Reassurance: Some of the elements of the new brand might be extensive experience consulting within companies, working with internal and external teams, reporting to program managers or other managers / executives, interfacing and interacting comfortably up and down the organization etc.

2. Value Proposition: The value proposition would depend on the function and industry. For example, an independent sales rep might be able to report having an extensive database of C-level contacts in Fortune 100 companies and a strong closing ratio. Both would be highly valuable to the right company.

3. Turn Your Liability into an Asset: Entrepreneurs may also find that the very fact that they have a mindset of taking a great idea and commercializing it in the form of a viable long-term business is valuable to the right kind of company - a mid-sized to large company that has institutionalized an intrapreneurial approach in some or all of its groups - or - an early-stage company or startup that is looking for proven entrepreneurial talent.

Because it's a harder sell than making a move as an employee, the entrepreneur must nail these new aspects of their personal brand - both in their networking and in their resumes, cover letters and other marketing materials.

 Topics: [personal branding](https://www.aresumefortoday.com/high-tech-resumes/topic/personal-branding), [executive resumes](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-resumes), [technology executive resumes](https://www.aresumefortoday.com/high-tech-resumes/topic/technology-executive-resumes), [interviewing](https://www.aresumefortoday.com/high-tech-resumes/topic/interviewing), [executive resume writing](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-resume-writing), [executive resume](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-resume), [CIO resumes](https://www.aresumefortoday.com/high-tech-resumes/topic/cio-resumes), [career management](https://www.aresumefortoday.com/high-tech-resumes/topic/career-management), [career planning](https://www.aresumefortoday.com/high-tech-resumes/topic/career-planning), [Get a Job](https://www.aresumefortoday.com/high-tech-resumes/topic/get-a-job), [career services](https://www.aresumefortoday.com/high-tech-resumes/topic/career-services), [personal brands](https://www.aresumefortoday.com/high-tech-resumes/topic/personal-brands), [reputation management](https://www.aresumefortoday.com/high-tech-resumes/topic/reputation-management), [IT resumes](https://www.aresumefortoday.com/high-tech-resumes/topic/it-resumes), [careers in retirement](https://www.aresumefortoday.com/high-tech-resumes/topic/careers-in-retirement), [job interview](https://www.aresumefortoday.com/high-tech-resumes/topic/job-interview)

What's new in high tech resumes, executive resumes, cover letters, job search, and personal branding for executives in technology.

### Subscribe to Email Updates

[![New Call-to-Action](https://no-cache.hubspot.com/cta/default/34101/b3903229-6f81-4757-8d87-6e2a99c80ca1.png)](https://cta-redirect.hubspot.com/cta/redirect/34101/b3903229-6f81-4757-8d87-6e2a99c80ca1)

### Recent Posts

### Posts by Topic

- [executive resumes (52)](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-resumes)
- [career management (49)](https://www.aresumefortoday.com/high-tech-resumes/topic/career-management)
- [personal branding (49)](https://www.aresumefortoday.com/high-tech-resumes/topic/personal-branding)
- [job search (48)](https://www.aresumefortoday.com/high-tech-resumes/topic/job-search)
- [executive resume (32)](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-resume)
- [career planning (30)](https://www.aresumefortoday.com/high-tech-resumes/topic/career-planning)
- [executive resume writing (27)](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-resume-writing)
- [Get a Job (20)](https://www.aresumefortoday.com/high-tech-resumes/topic/get-a-job)
- [executive job search (18)](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-job-search)
- [CIO resumes (17)](https://www.aresumefortoday.com/high-tech-resumes/topic/cio-resumes)
- [LinkedIn (16)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin)
- [interviewing (15)](https://www.aresumefortoday.com/high-tech-resumes/topic/interviewing)
- [personal brand (15)](https://www.aresumefortoday.com/high-tech-resumes/topic/personal-brand)
- [career services (13)](https://www.aresumefortoday.com/high-tech-resumes/topic/career-services)
- [job interview (13)](https://www.aresumefortoday.com/high-tech-resumes/topic/job-interview)
- [personal brands (12)](https://www.aresumefortoday.com/high-tech-resumes/topic/personal-brands)
- [technology executive resumes (12)](https://www.aresumefortoday.com/high-tech-resumes/topic/technology-executive-resumes)
- [networking (11)](https://www.aresumefortoday.com/high-tech-resumes/topic/networking)
- [career brand (10)](https://www.aresumefortoday.com/high-tech-resumes/topic/career-brand)
- [IT resumes (9)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-resumes)
- [reputation management (9)](https://www.aresumefortoday.com/high-tech-resumes/topic/reputation-management)
- [resumes (8)](https://www.aresumefortoday.com/high-tech-resumes/topic/resumes)
- [Job Interviews (7)](https://www.aresumefortoday.com/high-tech-resumes/topic/job-interviews)
- [LinkedIn Profiles (7)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin-profiles)
- [Working (7)](https://www.aresumefortoday.com/high-tech-resumes/topic/working)
- [technology resumes (7)](https://www.aresumefortoday.com/high-tech-resumes/topic/technology-resumes)
- [Online ID (6)](https://www.aresumefortoday.com/high-tech-resumes/topic/online-id)
- [Twitter (6)](https://www.aresumefortoday.com/high-tech-resumes/topic/twitter)
- [careers in retirement (6)](https://www.aresumefortoday.com/high-tech-resumes/topic/careers-in-retirement)
- [ATS (5)](https://www.aresumefortoday.com/high-tech-resumes/topic/ats)
- [IT executive resume (5)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-executive-resume)
- [Jobs (5)](https://www.aresumefortoday.com/high-tech-resumes/topic/jobs)
- [branded executive resume (5)](https://www.aresumefortoday.com/high-tech-resumes/topic/branded-executive-resume)
- [executive recruiters (5)](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-recruiters)
- [recruiters (5)](https://www.aresumefortoday.com/high-tech-resumes/topic/recruiters)
- [Facebook (4)](https://www.aresumefortoday.com/high-tech-resumes/topic/facebook)
- [LinkedIn profile (4)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin-profile)
- [Social media job search (4)](https://www.aresumefortoday.com/high-tech-resumes/topic/social-media-job-search)
- [interview style (4)](https://www.aresumefortoday.com/high-tech-resumes/topic/interview-style)
- [IT job search (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-job-search)
- [LinkedIn Profile Writing (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin-profile-writing)
- [Tech careers (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/tech-careers)
- [applicant tracking systems (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/applicant-tracking-systems)
- [career marketing (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/career-marketing)
- [executive search (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-search)
- [online identity (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/online-identity)
- [resume (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/resume)
- [resume writing (3)](https://www.aresumefortoday.com/high-tech-resumes/topic/resume-writing)
- [ATS systems (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/ats-systems)
- [LinkedIn photo career management (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin-photo-career-management)
- [Pinterest (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/pinterest)
- [Resume Writing & IT Executive Titles (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/resume-writing-it-executive-titles)
- [Retirement Planning (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/retirement-planning)
- [applicant tracking software (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/applicant-tracking-software)
- [career (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/career)
- [cloud technology (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/cloud-technology)
- [compensation (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/compensation)
- [cover letter writing (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/cover-letter-writing)
- [cover letters (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/cover-letters)
- [employment trends (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/employment-trends)
- [interview (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/interview)
- [interview questions (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/interview-questions)
- [interviewing style (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/interviewing-style)
- [keywords (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/keywords)
- [letters of recommendation (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/letters-of-recommendation)
- [online reputation management (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/online-reputation-management)
- [power of attraction (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/power-of-attraction)
- [retained recruiters (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/retained-recruiters)
- [salary negotiation (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/salary-negotiation)
- [salary negotiations (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/salary-negotiations)
- [the social search (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/the-social-search)
- [youtube (2)](https://www.aresumefortoday.com/high-tech-resumes/topic/youtube)
- [Alzheimer's disease (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/alzheimer39s-disease)
- [BYOC (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/byoc)
- [Buddhism (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/buddhism)
- [CIO jobs (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/cio-jobs)
- [CIO resume (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/cio-resume)
- [CTO resume (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/cto-resume)
- [Cloud jobs (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/cloud-jobs)
- [Executive Resume Writer Massachusetts (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/executive-resume-writer-massachusetts)
- [High Tech Resumes, (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/high-tech-resumes)
- [IT career planning (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-career-planning)
- [IT careers (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-careers)
- [IT director jobs (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-director-jobs)
- [IT job (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-job)
- [IT job interview (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-job-interview)
- [IT jobs (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-jobs)
- [IT management job search (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-management-job-search)
- [IT manager jobs (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/it-manager-jobs)
- [Job Requirements, (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/job-requirements)
- [Job Search Emails (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/job-search-emails)
- [LinkedIn accept all invites (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin-accept-all-invites)
- [LinkedIn for job search (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin-for-job-search)
- [LinkedIn optimization (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin-optimization)
- [LinkedIn photo (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/linkedin-photo)
- [Monster.com (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/monstercom)
- [Phone Interview (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/phone-interview)
- [SaaS jobs (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/saas-jobs)
- [Skype interview (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/skype-interview)
- [VP of IT resume (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/vp-of-it-resume)
- [Xmas (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/xmas)
- [Zen (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/zen)
- [age discrimination (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/age-discrimination)
- [aging (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/aging)
- [badge systems (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/badge-systems)
- [badging (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/badging)
- [career brands (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/career-brands)
- [color on resumes (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/color-on-resumes)
- [company pages (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/company-pages)
- [conference networking (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/conference-networking)
- [confidential job search (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/confidential-job-search)
- [consultant (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/consultant)
- [consultants (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/consultants)
- [consulting (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/consulting)
- [consumerization (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/consumerization)
- [cover letter example, (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/cover-letter-example)
- [cover letter sample (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/cover-letter-sample)
- [customer service (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/customer-service)
- [dimentia (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/dimentia)
- [eBay (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/ebay)
- [faceboook (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/faceboook)
- [follow your bliss (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/follow-your-bliss)
- [free cover letter sample (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/free-cover-letter-sample)
- [gender differences in hiring (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/gender-differences-in-hiring)
- [hiring (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/hiring)
- [hobbies (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/hobbies)
- [how people get jobs (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/how-people-get-jobs)
- [how to write a LinkedIn Profile (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/how-to-write-a-linkedin-profile)
- [human resources (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/human-resources)
- [interview attire (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/interview-attire)
- [job boards (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/job-boards)
- [job interview, phone etiquette (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/job-interview-phone-etiquette)
- [killer bees (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/killer-bees)
- [knowledge workers (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/knowledge-workers)
- [open badges (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/open-badges)
- [recruitment (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/recruitment)
- [resume format (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/resume-format)
- [resume objective (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/resume-objective)
- [resume objectives (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/resume-objectives)
- [sample objectives (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/sample-objectives)
- [self-help books (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/self-help-books)
- [sex discrimination (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/sex-discrimination)
- [social search (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/social-search)
- [source of hire survey (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/source-of-hire-survey)
- [switching careers (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/switching-careers)
- [technology career (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/technology-career)
- [technology careers (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/technology-careers)
- [technology executive resume (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/technology-executive-resume)
- [the new job search (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/the-new-job-search)
- [think and grow rich (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/think-and-grow-rich)
- [today's job search (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/today39s-job-search)
- [transferable skills (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/transferable-skills)
- [trick interview questions (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/trick-interview-questions)
- [using recruiters (1)](https://www.aresumefortoday.com/high-tech-resumes/topic/using-recruiters)

[see all](https://www.aresumefortoday.com/high-tech-resumes/bid/46551/Are-You-an-Entrepreneur-Seeking-a-Job-Reinvent-Your-Personal-Brand#)

### About the Author

[![Tyrone Norwood](https://www.aresumefortoday.com/hs-fs/hubfs/NCGheadshot.jpg?width=464&name=NCGheadshot.jpg "Tyrone Norwood")](http://aresumefortoday.sites.hubspot.com/boston-resume-writer)

© 2021. A Resume For Today. All Rights Reserved.  
![Phone-icon](https://www.aresumefortoday.com/hs-fs/file-323327772-png/images/Phone.png?width=11&name=Phone.png) 888-737-3963 | info@AResumeforToday.com