If you answer this one question correctly and act on its implications, you are well on your way to a great job! Here it is:
1. What is the #1 source of hire for coporate America?
a) Job boards
b) Employee Referrals
c) Executive Recruiters
d) Career Site
The right answer is b! This has profound implications for your job search. It means that if you are spending most of your time on job boards, you are not searching efficiently. It also means that if you ignore this channel, you are giving up on your biggest advantage.
Here are some of my recommendations:
- Track your time to see if the largest percentage of time you spend on job search is spent on tapping into employee referral networks at the companies you are interested in targeting. If it is not, do an in-course correction.
- If you see a job posted on a job board you want to apply to, go ahead through the specified channels and submit your ATS-friendly (Applicant Tracking System-friendly) resume and cover letter. BUT, at the same time, tap into your networks to find someone within the company to connect with - the ultimate goal being an employee referral.
- Ask the employee if they feel they know enough about you to refer you - and make sure they have your excellent branded executive resume. If they say they do, then request that they hand deliver your resume with their referral to the manager who would be directing you in the job. (HR will already have your resume from their system.)
- If you don't know of a job opening but are interested in working for a specific company, go through the process above anyway. This is a fabulous way to job search! If the senior manager is even thinking about hiring, you have a huge advantage. Getting in before a job hits the job boards gives you tremendously better odds.
I will be writing more on where to find employee referrals and what to say in my next blog post. Stay tuned!